KAUST encouraged attendees of the 2015 Winter Enrichment Program (WEP) to share their experiences on social media using the hashtag #wep2015. The university provided tips for participants to effectively use platforms like Facebook, Twitter, and Instagram during the event. KAUST emphasized responsible sharing and respect for the university's multicultural community when posting. Why it matters: This initiative aimed to amplify the reach of WEP's activities and engage a broader audience in KAUST's community and knowledge-sharing efforts.
This paper explores how AI and social media analytics can identify and track trends in Saudi Arabia across sectors such as construction, food and beverage, tourism, technology, and entertainment. The study analyzed millions of social media posts each month, classifying discussions and calculating scores to track trends. The AI-driven methodology was able to predict the emergence and growth of trends by utilizing social media data.
A KAUST research team is using cellphone mobility data, Google searches, and social media to model and predict COVID-19 spread. The models aim to forecast cases in the coming weeks and inform resource allocation, including hospital beds and medical staff. The team is using aggregated and anonymized data from cellphone companies to respect people's privacy. Why it matters: Integrating real-time digital data with epidemiological modeling can improve the speed and effectiveness of public health responses in the region and globally.
Researchers have introduced JobArabi, a new large-scale corpus consisting of 20,528 Arabic job announcements collected from X between January 2024 and October 2025. The dataset was compiled using a linguistically informed query framework covering various Arabic recruitment expressions, offering metadata like timestamps and geolocation for detailed analysis. Quantitative analysis of JobArabi reveals sociolinguistic patterns, including persistent gendered hiring language, regional occupational demand variations, and emotional framing in recruitment messages. Why it matters: This corpus provides a valuable resource for research in Arabic NLP, computational social science, and digital labor studies, offering unique insights into labor market communication and linguistic change in the Arab world.
This paper introduces a new task: detecting propaganda techniques in code-switched text. The authors created and released a corpus of 1,030 English-Roman Urdu code-switched texts annotated with 20 propaganda techniques. Experiments show the importance of directly modeling multilinguality and using the right fine-tuning strategy for this task.
This article discusses Ireland's potential social media ban for under-16s. It does not contain information related to AI developments, research, or policy in the Middle East region. Therefore, it falls outside the scope of this summarization service.