Skip to content
GCC AI Research

AI moves deeper into enterprise sales as the UAE accelerates applied automation - ZAWYA

Zawya · · Notable

Summary

A recent study by MIT Technology Review Insights, commissioned by UiPath, found that 90% of surveyed UAE companies plan to increase automation investments in the next 12 months. 40% of UAE respondents expect AI to have the greatest impact on sales, followed by customer service and marketing. The UAE is ahead of other countries in the adoption of AI-driven automation. Why it matters: This indicates growing confidence in AI's ability to improve sales outcomes and overall operational efficiency in the UAE market.

Keywords

UAE · automation · AI · sales · UiPath

Get the weekly digest

Top AI stories from the GCC region, every week.

Related

Why the UAE's global leadership in AI adoption matters for businesses - Khaleej Times

Khaleej Times ·

The UAE has established itself as a global leader in AI adoption, driven by strong government initiatives and significant investments in technology infrastructure. This leadership is evidenced by high rates of AI integration across various sectors, impacting the operational landscape for businesses. The country's strategic focus aims to enhance productivity and foster innovation through widespread AI implementation. Why it matters: This robust AI adoption environment creates both opportunities and competitive pressures for businesses operating in or looking to enter the UAE market, demanding strategic adaptation and investment in AI capabilities.