Spam and Sentiment Detection in Arabic Tweets Using MARBERT Model

Summary

A study focused on developing a model for spam and sentiment detection in Arabic tweets, specifically targeting customer feedback for Saudi Telecom Company (STC). Researchers trained the MARBERT model using a dataset of 24,513 Arabic tweets, which included various sentiment categories like positive, negative, neutral, sarcasm, and indeterminate. The primary objective was to analyze tweet sentiments to enhance STC's customer service, with the proposed scheme demonstrating promising accuracy compared to existing techniques. Why it matters: This research contributes to Arabic Natural Language Processing (NLP) by providing a practical application for sentiment analysis in customer service within the Middle East, addressing a recognized gap in Arabic AI research.